HISTORY

2011. Innovation

Operating profit composition ratio of Ameba become 48% (23% in previous year) to boost overall profit ratio.
Number of registered users of Ameba exceeds 20 million, and half of it also uses AmebaPigg.
Defining as the first year of smartphone, CyberAgent starts innovation of Internet ad business with focusing on smartphone business.

Transitions in Net sales and Operating income

PiggLife launched on May, 2011 with motif of gardening

No. of Members 2,089

(excluding temporary workers from the term ended Sep.2008)

Note: Sales and operating profit for FY2009 of netprice.com: 13,140 million yen,
277 million yen. Netprice.com, ltd. was transitioned to our equity method subsidiary on October, 2009.

Major News Topics during the Period

The Internet Industry

  • Steve Jobs, CEO and co-founder of Apple, passed away.
  • US social related companies like Facebook, Zinga are moving ahead to the IPO.
  • Total shipment of smartphones surpasses 30% among mobile phones market.

(Reference: Yano Research Institution, December 21, 2011)

World Developments

  • Japan's 2011 Tohoku Earthquake.
  • Japan wins FIFA Women's World Cup Germany 2011.
  • Downgrade of US government bonds.
  • Demo of anti-establishment forces continues in Middle East and North Africa nations.

Buzz words in Japan:

  • "Kizuna"
  • "Smartphone"
  • "Popopopon"
  • "Doya-gao"
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